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So that ideas can be used to innovate, must it be gone through a process of innovation: idea generation or brainstorming, idea evaluation,
product development, product tests with customers, product marketing and product distribution.
Innovation Management is the systematic planning, management and control of innovation in organization. In contrast to creativity, which deals with the development of ideas, is the Innovation Management focused on the exploitation of ideas. Innovation Management is not limited to the implementation of new ideas. A combination of already known or an idea that an audience is still unknown, can be considered as innovation.
- ELITE Holding AG
- Fadacher 1 - CH 8126 Zumikon (Zürich)
- Telefon: +41 (0) 43 . 288 10-50
- Fax +41 (0) 43 . 288 10-51
- info@elite-holding.ag
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